Page 7 - MMR Premium - The Guide
P. 7
In this guide, T oday’s consumer is more marketing
we’ll make the case for savvy than ever before and able to see
through ‘marketing gloss.’ Meanwhile,
brand communications have become
more fragmented, making it harder for
brands to build powerful & consistent
equities.
We see an increased role for the
product to address these issues.
Ehrenberg Bass They make a compelling case for
argue that the meaningless distinctiveness -
being distinctive simply to stand out
days of meaningful and build mental availability.
differentiation We believe there is greater benefit
are over. in achieving meaningful
distinctiveness.
In this guide we discover products
that achieve this in ways that
command a Premium.
