Page 16 - MMR Premium - The Guide
P. 16
Traditional Discerning
Priorities:
Brand Expertise Sensory
Reputation Superiority
Ingredients
Origin Authenticity Craftsmanship
Twinings excelled with Traditionalists. Pukka performed exceptionally well with
Heritage, expertise and great taste Discerning types. Origin, ethics and
topped the reasons given. authenticity led the way.
