Page 58 - MMR Premium - The Guide

#PERSONAL About Premium. Decoded
When something is just for you, don’t
you feel like paying more too?
“It is expensive, but I’m the only tea drinker in the This guide has been designed to compliment the official
house so it is my pleasure.” MMR Premium Decoded presentation.

#INTENSE Research conducted from August 2017 - March 2018
The world wants more experiences, and for - Over 3,000 UK consumers
some, this extends to everyday products. - Across 3 generations
“It’s rich, intense. You only need a tiny piece. Millennials to Baby Boomers
Heaven.” - 120+ branded products
#SMALL - Quantitative and qualitative stages
In a world of homogeneity, small - 40+ hours of video footage
imperfections can actually drive up
perceptions of premium!
“I love Child’s Farm. It doesn’t look mass produced.”
#ASSERTIVE
Some brands assert values that
consumers are prepared to pay extra
for. I consume, therefore I am…

“Everything is about being the best, so if you
see the best you want to have it too” We are more than happy to talk to you in more
detail about our study, and to arrange an
on-site presentation for you and your team.
#SENSORIAL
For the sheer pleasure of it! Finding new ways MMR Research Worldwide is a global partner to the
to deliver greater sensory pleasure is last, World’s leading consumer packaged goods
but no means least on our list. companies. We champion the tangible elements of the

“I love the texture of this one. marketing mix and fuse sensory science with consumer
You can sense real coconut oil in it.”
data to create products that go beyond liking.