Page 56 - MMR Premium - The Guide
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OUR TOP 10 Here are some of our favourites:
#MINIDECODES #QUICKER
Life is short. We’ll pay extra for shortcuts.
“Who has time to stand over a hob cooking porridge?”
Beyond our Premium 7 we picked #DEDICATED
People recognise the value of
up on a huge number of smaller specialsts, and place value on this.
but significant triggers that drove “Twinings only make tea,so it must be good tea”
consumers to consider a brand to #BEAUTIFUL
be ‘worth paying more for.’ Millennials place huge value on
beautifully designed packaging.
“If the packaging looks this good they must have
put a lot of effort into the product”
#SCARCE
Younger consumers put a high price
on being first to discover something.
“It doesn’t look popular so it’s growing on me massively.”
#POWERFUL
Getting the job done faster and better
supports willingness to pay more
“I love this product. The way it foams up really cuts
through the dirt, and it leaves no smears.”
