Page 52 - MMR Premium - The Guide
P. 52
W ith so many However, one such contender achieved
something above and beyond:
branded products
A seamless and experiential flow that was
involved in our felt at all stages of the consumer journey.
study, it was a huge presenting...
task to choose a green & blacks velvet edition
contender that
excelled above all
others in the
premium space
Launched in 2017, Velvet What drives the superior
Edition broke traditional conviction of this contender is the
category codes with an singular sensory thread that is felt
extensive range of vibrantly across all consumer touchpoints.
packaged chocolate. The pack is extremely tactile with
a velvety substrate that
consumers find curiously
The brand promise was pleasing. This feat of engineering
simple: chocolate that was primes consumers for a
more velvety. distinctly velvety eating
experience – which is reported
as ‘smoother’ and ‘more velvety’
than the competition.
