Page 34 - Unlock Sensory Power

THE BENEFITS HAVE TO BE

UNDERSTANDABLE BY THE

CONSUMER, OR THERE HAS TO

EFFICACY BE A PATH FOR THEM TO

UNDERSTAND IT.

THAT’S FELT IF THE CONSUMER DOESN’T

UNDERSTAND IT, IF THEY DON’T

BELIEVE IT, THEN THEY MIGHT

TRY IT, BUT THERE WON’T BE A

REPEAT PURCHASE. “

Daniel Grubbs,
Managing Director, PepsiCo Ventures