Page 35 - Unlock Sensory Power
P. 35

THE BENEFITS HAVE TO BE



    UNDERSTANDABLE BY THE



    CONSUMER, OR THERE HAS TO




 EFFICACY  BE A PATH FOR THEM TO


    UNDERSTAND IT.



 THAT’S FELT  IF THE CONSUMER DOESN’T


    UNDERSTAND IT,  IF THEY DON’T



    BELIEVE IT,  THEN THEY MIGHT



    TRY IT, BUT THERE WON’T BE A



    REPEAT PURCHASE.                                       “



    Daniel Grubbs,
    Managing Director, PepsiCo Ventures
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