Page 47 - Unlock Sensory Power
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GALAXY CHOCOLATE
Competing in the highly The wave on each chocolate
impulsive and hedonistic segment was carefully designed to
confectionery sector, Galaxy fit the contour of the palate and
Chocolate promises a smooth and drive perception of a smooth and
creamy experience. creamy experience.
To drive conviction of its promise, A wonderful example of how
the company decided to Sensory Branding can bolster brand
re-engineer its pack and product. equities non-consciously – and
generate a more holistic user
First, fresh pack graphics were experience.
introduced that accentuated a
wave pattern. Smooth indeed.
Second, this same pattern was
physically enbedded into the
chocolate block.
