Page 53 - Unlock Sensory Power

PEPSICO SENSATIONS

Sensations promises ‘A Feast for “THESE CHANGES FEED THE
the Senses’ and tirelessly ILLUSION OF MORE VIBRANT
searches for new and exciting
fusions of flavour to deliver. FLAVOURS THAT ARE LITERALLY
DANCING ON THE TONGUE.”
To create a more immersive MMR Sensory Scientist
flavour experience, the brand has
recently raised its game by Sensory science has been saying
improving the sensory power of its for many years that our perception
pack. of taste can be influenced by
colour (among other things) - so
Graphics are now more vibrant, this example really caught our
with a greater sense of movement eye.
– all of which contributes to a
more engaging taste experience of Sensational.
the product.