Page 67 - Unlock Sensory Power

SEEDLIP

NON-ALCOHOLIC SPIRIT

How to solve the problem of what to The result is a bottle that
drink when you’re not drinking? borrows from the craft Gin sector,
with careful thinking applied to its
How to solve the problem of structure, weight and substrate - and
creating a brand in the fast growing the graphic!
alcohol alternatives space?
More than this, the attention paid to
This is something Seedlip has done the way the drink is served is genius.
with great style, and great Sensory Assembling your Seedlip and Tonic is
Branding. to go through exactly the same
sensory journey to create a Gin and
Research highlighted that most Tonic.
non-alcoholic choices lack
sophistication. Non-alcoholic cocktails Seedlip is great example of Sensory
are invariably blue. Even bar staff are Branding from start to finish.
embarrassed!
Cheers to that.
To create a successful entrant in the
alcohol alternatives sector, it was
going to take a level of precison and
cache that others had so far failed to
achieve.