Page 72 - Unlock Sensory Power

Our suite of research tools has been
configured to impact project success
without adding significant time to
your innovation journey. Agility is
not simply about speed, it’s about
embracing the opportunity to get
things right first time.

YOUR NEW Take EROS, which creates Early Rules

of Success for your project. Think of
it as a sensory enhanced co-creation
super group – injecting momentum,
TOOLKIT clarity and alignment into your

innovation journey.

EROS is dedicated to creating
better product and packaging briefs.
It rigorously informs subsequent work
streams and promotes joined up
thinking.

Conceived by MMR’s sensory scientists
and qualitative professionals, this
early-stage qualitative research tool
brings client R&D, insight and
marketing teams together with
consumers who have been screened in
a unique way, to ensure sensory
acuity and articulacy. The result is
highly immersive, challenging and
energetic.