Page 75 - Unlock Sensory Power

SENSORY LED APPROACHES

We present some of the ways to
access the benefits of Sensory EROS - The definitive co-created
Branding on a typical innovation approach to inform positioning,
journey. packaging or product. Creates
highly informed concept, pack or

product briefs that reduce the need
for refinements further down the line.
CREATE MINDSETS recognises that people are

complicated, therefore hard to
segment! In one moment in time, RETREATS is our ultimate Sensory
Peter can be mindful about dietary Branding tool. A highly engaged
choices. In the next, he’s recklessly stakeholder group take on the
hedonistic. With such fluidity, challenge to create a full proposition:
Mindsets zones in on the emotional brand, pack, product, communication
and functional needs of each and claims. Highly adaptive, Retreats
occasion, not the person. guarantees a consumer centric result.

SENSORY MAPPING uncovers white
space innovation from a sensory
segmentation of a category. Even
more powerful when combined with
the emotional and functional
framework from a Mindsets study.