Page 78 - Unlock Sensory Power

SENSOHEDONIC OPTIMISATION is
a highly rated approach. It has the
power to create targeted products
that are truly loved. Expert sensory
data is modelled with consumer
liking scores, to determine the
precise drivers of appeal across
different consumer preferences.

What happens around a pack or
product experience can have a
OPTIMISE reality of the consumption
dramatic impact upon the perceived

experience. That’s why we’ve taken
our sensory know-how out of the lab
and into realistic consumption
scenarios. Get the next level in
detailed diagnostic commentary.

Motivated people shaping brand, pack
and product decisions in a series of
iterative, scalable exercises that flag
up issues and offer solutions. From
overnight feedback, to quick polls and
strategic insight generating tasks, our
sensory moderated communities are
an efficient way to evolve an idea
– and now enable placement of
products to explore and assess more
tangible encounters.