Page 5 - ZIPPERISMs: The Ideation Magazine (Coffee Table Book Edition)

ORIGINS

“In his most famous lecture, “...Thus, the inital manufac- “...His decision to leave West- “Yoshida Industries (fastner
“Acres of Diamonds,” Russell turing of Judson’s invention inghouse in the summer of 1906 manufacturer) reportedly has
Conwell tells us thar Ms. Elias was undertaken in a shop that and to stake his career on the been providing its retailers with
Howe completed in two hours was pioneering the use of large fortunes of a struggling little inventory insurance on a consis-
thw sewing macine her husband powered machines for the careful company engaged in making a tent basis since World War II.
struggled with for years...” forming of metal. That such ma- balky mechanical device with a What it does, in fact, amounts to
chines, approriately designed for very uncertain future has to be this: When there is a 10 percent
Stanley, A. (1993). precisely stamping out parts of seen as an emotional choice, rath- drop in the value of products,
Mothers and daughters of the fastener, would be crucial to er than an economic one. It has Yoshida would pay retailers to
Invention: Notes for a revised the succes of their endeavors may been speculated that the techni- compensate for the loss in their
history of technology. have become quickly evident to cal challenges facing the fastener inventory values. Says Tadao
Metuchen, NJ: Scarecrow Press. Earle, Hudson & Company. They maker was the primary allure, Yoshida, the company president,
had to place themselves in just and certainly Sundback must “if these companies profit, our
“I often heard [Elias Howe] say he the right spot to take advantage have found something potentially company prospers as well...”
worked fourteen years to get up that of machinery and expertise... satisfying in the prospect of tack-
sewing machine. But his wife made Only the sketchiest of informa- ling and overcoming a challenge Sai, Yasutaka. (1995)
up her mind that they would starve to tion about this inaugral manufac- The Eight Core Values Of The
death if there wasn’t something or other ture survives, but apparently by that had been more than a match Japanese Businessman. Bingham-
invented pretty soon, and so in two early 1896 a real product- largely for inventive minds...”
hours she invented the sewing machine. Friedel, R. D. (1994). ton, N.Y.: International Business
Of course he took out the patent in his handamde - emerged from the Zipper: An exploration in novel- Press, Print.
name. Men always do that...” old Bryden shops. Surprising- ty. New York: W.W. Norton.
Russell Conwell, 1877 ly , perhaps, it wasn’t a shoe “In contrast to many Japanese compa-
fastening, but one of the Judson “Gideon Sundback was the Ger- nies reluctant to globalize their produc-
“Elias Howe, inventor of the sewing designs applied to mailbags...” man-trained engineer who emigrated tion, YKK started global production
machine, patented an “automatic Friedel, R. D. (1994). to the U.S. from Sweden to work on rather early, establishng its first overseas
clothing closure” in 1851, but never Zipper: An exploration in novel- electric power systems, only to find factory in 1959, and by 2009 overseas
produced it. In 1893 Whitcomb Judson ty. New York: W.W. Norton. himself in a few years immersed in the production accounted for more than 90
patented a “clasp locker.” Judson didn’t problem of making the slide fastener percent of production... Impressed by its
THE POSTER PROTOTYPE: This poster represents the idea that culminated as the IDEATION process that use the term “zipper,” but... the basic “Whitcomb’s Judson’s final fastener practical. He invented the modern domination of the fastners industry, the
evolves within this magazine produced the final product (Featured on the Rear Inner Panel). From this logic of the zipper entered the realm of design consisted of hooks on one side, zipper in 1913.” Atlanta Business Chronicle called YKK
the masters of making small things...”
production...”
general vision within the artist’s “inner eye,” experimentations and explorations in visual communication, opposed by eyes on the other, clamped Ruth Klingener
to beaded cloth tape. It was the first
Pangarkar, Nitin.
Cole, David John, Eve Browning, and
color, perspective, nuance, tone, rhythm, word association, typeface, typeset, grids, and all things ZIPPERS Fred E. H Schroeder. Encyclopedia Of slide fastener to be sold widely. High Performance Companies. Singa-
were considered for the target audience- a planet of hopelessly enthralled, global zipper users. The target Modern Everyday Inventions. Westport, Talon Collection Inc., CCHS pore: John Wiley & Sons (Asia), 2012.
poster message and environment was thus appropriately decided to be outside of public restrooms Conn.: Greenwood Press, 2002. Print. Print.
worldwide.
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