Page 7 - ZIPPERISMs: The Ideation Magazine (Coffee Table Book Edition)
P. 7
WORD AND THOUGHT ASSOCIATIONS
fasten lock
e
e
clasp fasten
connect conjoin
fus
fus
s
ZIPPERS s
fus
combine unite
open unshut
close seal
unite fuse
conceal obscure
interlock interlink
unzip free
My word choice process began with 10 verbs words
I relate to zipper (left), followed by the words that
stood out and related closest from the word choices
within the thesaurus. With the meaning being
expressed typographically kept in mind during this
process,the chosen words created the clearest,
most interesting “visual picture” in thoughts prior
to graphic layouts. Blue, grey and semi-tranparency
are utilized to reenforce the concepts behind the
typography, which makes subtle plays on letter
placement spacing, kerning, tracking, and rotation.
4
