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[ Social Entrepreneurship ]













                                          Forging a Future: A Job Offer, and It’s Microsoft



                                             s an intern, Sonali George proved her
               She processed              Aentrepreneurship potential at Microsoft.   six target communities. She visited sites, spoke
                                                                                   to nonprofits and data center employees, and
                                             In turn, Microsoft decided she was a keeper.   developed her own “theory of change” model,
            social, economic              She started there in January.            using metrics for social return on investments.
                                             George’s dream job, as a program manager,   George, who is from Chennai, in southern
         and environmental                follows a stellar McGuire career. She teamed up   India, worked with the local chapter of Net
                                          to develop a social venture in the New Venture   Impact, a student club dedicated to social
         data for Microsoft’s             Development Program, and the business concept   change.
                                          won the Microsoft Social Innovation Prize at the
                                                                                      “It wasn’t easy as a young international
                                          McGuire Innovation Expo last spring.     student to be elected as the president of Net
              Datacenters for                Using analytical and problem-solving   Impact, organize community events in Tucson,
                                          skills, plus lessons from courses in business   follow my entrepreneurial dream of developing
              Good program.               strategy, economics, performance metrics,   a nonprofit, travel to Ecuador for volunteering
                                          statistics and data analytics, she processed   work, participate in multiple case competitions,
                                          social, economic and environmental data for   finish two masters with a job offer in Microsoft,”
                                          Microsoft’s Datacenters for Good program in   she says. “I think the real story is how this
                                                                                   journey helped me to discover myself.”
                                                                                      A key lesson, George says, was simplicity.
                                                                                   “Don’t worry about finding the perfect solution.
                                                                                   It will be OK. And remember, pivots and failures
                                                                                   are part of the process.”
                                                                                      She adds: “And put your heart and soul into
                                                                                   it.”
                                                                                      One faculty member who helps interns
                                                                                   is McGuire Lecturer Rick Yngve. George, he
                                                                                   says, typifies those who take on the Microsoft
                                                                                   challenge.
                                                                                       “They’ve gotta hustle,” says Yngve. “It’s very
                                                                                   ‘real world.’ You can’t wait. You have to move
                                                                                   quickly and learn to talk to vendors and suppliers
                                                                                   and validate an idea, to see if it has merit, if it
                                                                                   meets a real need.”
                                                                                      Adaptability, says Yngve, is a must. And
                                                                                   George had it.
                                                                                      She began at McGuire expecting she would
                                                                                   start her own small nonprofit to register social
                                                                                   impact.
                                                                                      Now she’s got a job as a program manager at
                                                                                   Microsoft, one of the largest tech companies, and
                                                                                   she’s still working for a social-impact project.
                                                                                      That’s adaptability.
                Sonali George   / Submitted photo






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