Page 2 - Plant Forward Case Study UK
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What’s the insight?
350% increase in veganism in the 10 years to 2006, making it
the fastest growing lifestyle movement
Over half a million people in UK are now following a vegan diet and never consume any animal products
The movement is being driven by young people making more ethical and compassionate choices
nearly half of all vegans are in the 15-34 age category (41%)
suggesting this trend will only grow in the future
22% of all UK vegans live in London
The vast majority of vegans live in urban or suburban areas (88%) compared with rural areas (12%)
twice as many vegans identify as female (63%) than male (37%)
The Vegan Society & Ipsos Mori Poll Oct 2016
2 Plant Forward Case Study
