Page 4 - Plant Forward Case Study UK
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What’s the insight?



          “More than a quarter of people have reduced their meat intake over the past six months but consumers
          are still turned off by terms like ‘vegetarian’ and ‘vegan’ so marketers must think more creatively if they
          want people to buy their products”


                                                                                                                Marketing Week Oct 2017


           KEY STATISTICS


           56% of packaged food and soft drinks in the UK are labelled vegetarian




           UK ranks second, after the US, in sales of meat substitutes



           44% of Brits are willing or already committed to cutting down on meat




           50% of shoppers at Pret A Manger’s dedicated vegetarian outlet define



           themselves as meat-eaters




           Plant-based meats will have 33% market share by 2050

                                                                      Sources: Euromonitor International; Lux Research; YouGov/Eating Better.



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