Page 8 - Plant Forward Case Study UK

NFL FANS, UK

Age Breakdown
44.3% UK 50% UK NFL fans 30.0%

45%
25.0%
fans are 40% 20.0%
35%
30%
25%
20% 15.0%
10.0%
15%
aged between 10% 5.0%
5%
0%
18-24 25-34 35-44 45-54 55+ 0.0%
18 and 24 UK Gen Population NFL Fans

Age 18-24 25-34 35-44 45-54 55+
UK Gen Population 13.3% 13.3% 22.6% 24.2% 27%
NFL Fans 44% 22% 6% 15% 13%

All figs from SMG Insight,YouGov 2018

8 Plant Forward Case Study