Page 6 - 9th edition May 2019_Neat

Ricoh Lean forward with new technology

Alan Diaz, Head of Retail and Logistics and his
team have been looking into new ways to make the
customer experience smoother. Two apps are being
trialled on the concourse that allows the guest to not
only make purchases easier but avoid long queues
during an event.

Swipe Station allows guests to pre-order food and
drink for collection from their phone without the
need for a data connection. SeatServe allows guests
to order food and drink to be delivered to their seats
in their stadium. All they have to do is log in, select
a product and delivery time. Payments are taken
online, and a member of the team delivers.

According to the teams at Ricoh both apps have
been received positively by guests who appreciate the
improvement to their guest experience.
Guests testing out the Swipe Station

LEAN THINK
FORWARD GUEST

James Clarke - Learning & Development Associate
fulflling a SeatServe order.
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