Page 66 - 2019 CSCS Supplier Summit
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2018 IHOb Campaign Captured
National Attention & Turned
PM Daypart Positive
• W4 ‘18 drove 4x Burgers sold vs pre-period
• The ‘flip’ garnered 44 Billion earned media impressions and $112
Million Ad Value
• IHOb lifted key burger metrics and put us on par with the Family
Dining category, but we still have room to grow our burger share
