Page 5 - INSEA

Aim of the Association

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INSEA aims to promote and embrace sustainable, ethical and accountable business practices within the sporting,
entertainment and recreational events industry both locally and internationally for all role-players which fall under
the auspices of the SASREA Act No.2 of 2010.
Main Objectives of the Association

• To be industry driven and have mandated representatives from main industry role players.
• To set guidelines around minimum requirements for any event hosting and providing of services in the industry.
• To determine baselines and key performance indicators that can be used to set specific objectives and standards
for event accreditation, procedures, standards, regulations and operations for all registered members before,
during and after a registered event and encourage the accountability of all role players.
• To raise industry, event, spectator/fan safety and member awareness and promote training and educational
opportunities for registered members their employees and the general public.
• To further the equitable fair economical trade and transactions between registered members.
• To further the local socio-economic development of local communities by providing them with preferential
employment opportunities for an event by a registered hosting member as far as possible.
• To develop appropriate marketing and branding material to be operational and functional.
• To provide a platform for sharing information and best practice around hosting services before, during and after
an event.
• To work towards a common understanding that can integrate the standards, practices, regulations and
procedures of hosting services before, during and after an event.
• To be an association where membership to INSEA and compliance is mandatory in order to host any event and
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or provide services during any such event, including to establish, encourage and act as a catalyst for appropriate
regulation and practices.
• To promote communication with local, national and international governing bodies and to encourage them to
adopt and promote recreational sporting, entertainment and event processes, standards and regulations.
• To raise funds to ensure the long-term sustainability of INSEA its practices, procedures, standards and
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regulations.
• To encourage the highest standards of professionalism, ethics, accountability and integrity among its officials
and members.
• To lead the recreational sporting, entertainment and event industry through actions via implemented practices,
• procedures and standards.
• To provide a safe and entertaining environment for all registered members, performers, employees, contractors,
spectators / fans and members of the public via hosting services before, during and after an event.

I trust that you and the delegation visiting on the 22nd and 23rd January 18 will afford me an audience to have a
brief meet and greet and perhaps a quick discussion around how Stadium Management SA (SMSA) and INSEA
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intends to showcase our professional football infrastructure and quality service delivery standards into Africa.
Yours sincerely,

Jacques Grobbelaar
Chief Executive Officer

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