Page 146 - Advertising Annual 57

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MISCELLANEOUS
(self-promotion)
Guilherme Bermejo, art director
Nick Doerr, writer
Zak Mroueh, creative director/director
Albert Huh/Alex Oktan, directors of photography Roslyn Di Sisto, colorist
Mike Headford, editor
Ian Reynolds, audio mixer
zulubot, music company/production company Stephen Stepanic, sound engineer
Chris Locke, talent
Tara Handley/Daniel Kaplan, producers
Zulu Alpha Kilo (Toronto, Canada), ad agency/client
“Say No to Spec” 2:38
“Agencies have been doing ‘spec creative’ in pitches since the
Mad Men era. But what happens when you ask people in other industries for spec work? Zulu Alpha Kilo decided to find out. Participants from shopkeepers to professionals had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry that it’s time to do things differently. After the film’s release, it sparked a worldwide debate over the value of spec work. It was featured in publications from the United Kingdom to India and translated into Polish, German, Spanish, Chinese and Thai.”
(trade advertising series)
Mike Renfro, writer
Brian McAdams, creative director
Brian Owens, executive creative director stock, photographer
Clara Froats, project manager
Melissa Gonzalez, production manager Travis Hopper, strategist
O&H Brand Design (Dallas, TX), ad agency Jeff Hartz, Wyffels Hybrids, client
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Advertising Annual 2016