Page 148 - Advertising Annual 57

MISCELLANEOUS
1 (self-promotion)
Ditch, editorial company
Solve (Minneapolis, MN), ad agency/client
2
3
“Are we too obsessed with view counts? To provoke a conversation in the marketing community, we uploaded a four-minute blank video to YouTube. Then we spent $1,400 and watched it garner more than 100,000 views. From headlines to message threads, the Blank Video Project started a conversation in many facets of the digital and ad communities. And at last count, it was at 170,000 views. But who’s counting?”
(sales promotion series)
Michelle Budge, creative director
Adrian Walsh, graphic designer
BYU Broadcasting Creative Services (Provo, UT), agency BYUtv/Granite Flats, clients
“Granite Flats is a Cold War drama set in Granite Flats, Colorado, during the 1960s. The press kit is a Russian spy file, disclosing gear and effects intercepted by the CIA. The dossier features collected photos, notes and other information on all suspected KGB and CIA spies—the show’s cast and crew—living in the town of Granite Flats.”
(sales promotion)
Stephanie Del Rosal, art director
Kayla Nixdorf, writer
Nic Buckingham/Brett Dixon, associate creative directors Peter Knierim, creative director
Ralph Watson, chief creative officer
Mike Immerman, editor
Lime Studios, music company
Brig White, director
Rupert Samuel, integrated production director
Tara Delaney/Tracy Sarli, project managers
Michael Chase/Danielle Whalen, project directors Bethany Lechner/Dean McBeth, planners
David Burg, strategic planner
Jake Burnett/Rachel Noonan, producers
Dan Corken, integrated producer
Aymi Beltramo, executive agency producer
Kesshann Cortez, production company producer
Plus Productions, production company
Company 3/Method Studios, visual effects companies CP+B Boulder (Boulder, CO), ad agency
Fruit of the Loom, client
2
“The iconic 160-year-old American brand Fruit of the Loom makes comfortable sweatshirts and sweatpants. But in America these days, sweats aren’t seen as cool. They are seen as sloppy and lazy. So we decided to upturn the reputation of sweats by creating a collection of sweat ‘suits’ that humorously portrays the look of success. How? By sublimating photorealistic images of haute couture fashion onto our sweatshirts and sweatpants.”
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Advertising Annual 2016