Page 147 - Advertising Annual 57

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Communication Arts | commarts.com 149
LOOK! HEROIC, HANDSOME FARMERS DOING HEROIC, HANDSOME FARMER THINGS! ARE THERE REALLY PEOPLE LIKE THIS? NO. THESE ARE MALE MODELS. THEY’RE MUCH MORE COMFORTABLE
IN A MINI COOPER THAN A COMBINE,
BUT THEY’VE BEEN HIRED BY A LARGE CORPORATION TO PARTICIPATE IN THE PLAGUE THAT WE OTHERWISE KNOW AS THE HEROIC, HANDSOME FARMER PHOTO GENRE. THIS WEEK, A HYBRID AD. NEXT WEEK, MAYBE SCOOTERS OR AN “I’VE FALLEN AND CAN’T GET UP” TYPE THING.
WHEN YOU’RE AS FAR AWAY FROM THE FIELDS AS A LOT OF COMPANIES ARE, IT’S EASY TO DO ADS LIKE THIS. THEN AGAIN, WHEN YOU LIVE HERE IN THE MIDDLE OF THE REAL WORLD, LIKE US, YOU TEND TO NOT USE HEROIC, HANDSOME MODELS. YOU JUST PUT A VERY PLAIN OLD BAG IN YOUR ADS. NOT REAL EXCITING. JUST REAL. WHICH IS EXACTLY WHAT ALL THE PEOPLE AROUND HERE ARE.
WYFFELS.COM | 1.800.369.7833
©2015 Wyffels Hybrids Inc.
THIS MAN IS NOT A SEED REP, BUT HE DOES PLAY ONE ON TV AND IN THIS PRINT AD. HE’S ACTUALLY A MALE MODEL HIRED BY A LARGE CORPORATION TO TRY TO LOOK LIKE A REAL SEED REP. AND EVEN IF HE DOESN’T LOOK LIKE A REAL SEED REP, IT’S OKAY. MOST OF THE BIG COMPANY SEED REPS ARE RARELY SPOTTED OUT HERE IN THE FIELD ANYWAY.
WHEN YOU SEE THESE IRRITATING PHOTOS OF HEROIC, GLEAMING-EYED FARMERS, PLEASE REMEMBER THEY LOOK FAKE BECAUSE THE PEOPLE IN THEM AREN’T REALLY FARMERS. THEY’RE MALE MODELS WHO LIVE IN THE CITY WHERE THE GIANT CONGLOMERATES THAT MAKE THESE TYPES OF ADS ARE ALSO LOCATED. HE DOESN’T MAKE A LIVING FROM FARMING, BUT RATHER BY APPEARING IN THESE KINDS OF PHOTOS AND THE OCCASIONAL OVERACTIVE BLADDER TV SPOT.
AT WYFFELS HYBRIDS, OUR SEED REPS ARE NEVER MISTAKEN FOR MALE MODELS. BUT THEY ARE RIGHT THERE WITH YOU, BRINGING TODAY’S MOST POWERFUL GENETICS AND TECHNOLOGY TO YOUR FARM. THEY’RE EASY TO SPOT. NONE OF ‘EM LOOK LIKE MALE MODELS. ACTUALLY, THEY PROBABLY LOOK
A LOT LIKE REGULAR FAMILY FARMERS BECAUSE NOT COINCIDENTALLY – THAT’S EXACTLY WHAT THEY ARE. FARMERS WHO JUST HAPPEN TO BRING THE MOST POWERFUL GENETICS AND TECHNOLOGY TO YOUR FARM IN AN INCREDIBLY UNROMANTIC LOOKING PLAIN WHITE BAG.
WE DON’T HIRE MODELS AND THE
ONLY HEROIC FIGURE WE FEATURE IN
OUR ADS IS OUR PLAIN WHITE BAG.
SO GO AHEAD, THANK US FOR SPARING YOU FROM ANOTHER ONE OF THESE KINDS OF ADS. WE’LL SAY YOU’RE WELCOME BY PROVIDING YOU SOME OF THE BEST DARN HYBRIDS AND TECHNOLOGY KNOWN
TO MAN. AND WHEN WE SAY, “MAN,”
WE MEAN A REAL MAN. NOT A MODEL.
WYFFELS.COM | 1.800.369.7833
WYFFELS.COM | 1.800.369.7833
©2015 Wyffels Hybrids Inc.
©2015 Wyffels Hybrids Inc.
THIS TIRED, UNIMAGINATIVE DEPICTION OF FARM LIVING IS MADE POSSIBLE BY THE FACT THAT THE MODEL APPEARING HERE HAS NEVER SET FOOT IN A CORNFIELD AND BELIEVES THE WORD “DIRT” SOLELY REFERS TO TEXTS SOMEONE SENDS HIM ABOUT AN EX-GIRLFRIEND. HE DOESN’T HAVE ANY IDEA ABOUT FARMING OR FARMERS, WHICH IS FINE – BECAUSE THE COMPANY THAT HIRED HIM TO SHOW YOU THEY
“GET” FARMERS LIKELY DOESN’T GET IT EITHER.
AT WYFFELS HYBRIDS, WE RATHER ENJOY THESE ADS. THEY MAKE US LAUGH AND HELP US SMILE AT THE END OF THE DAY, SINCE WE REALLY DO SPEND MOST OUR TIME IN THE FIELD, GIVEN THAT WE’RE MOSTLY FARMERS AND NOT MALE MODELS. WHICH IS NOT TO BE DISPARAGING OF MALE MODELS.
IT’S PROBABLY PRETTY HARD TO SPEND 12 HOURS ON A SET, SMILING, WHILE LISTENING TO SOME PHOTOGRAPHER WITH A VAGUELY EASTERN EUROPEAN ACCENT TELLING YOU HOW TO LOOK LIKE A FARMER. IN THE MEANTIME, WE’LL JUST KEEP ASKING OURSELVES, “WHERE DO THEY COME UP WITH THIS STUFF?” WHILE CONTINUING TO BRING YOU HYBRIDS THAT MAKE YOU ASK “WHERE DO THEY COME UP WITH THIS STUFF?” IN A GOOD WAY.
WYFFELS.COM | 1.800.369.7833
©2015 Wyffels Hybrids Inc.