Page 19 - 2016 Fayetteville AR Livability
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LIVING

SCturelntguthreanls CDomivmeurnsiityty

INCLUSIVE, WELCOMING ENVIRONMENT
ENHANCES QUALITY OF LIFE

Sombrero : ©istockphoto.com/Crissy1982 Richard Florida, author by Teree Caruthers economic and social value
of “The Rise of the of diversity.
Creative Class,” for me personally, but for my kids,
writes “the most my family, and my friends.” “Inclusion is so important to
successful regions improving the city and bringing
welcome all kinds Reyes points to the symbiotic new ideas and enthusiasm, which
of people.” In Fayetteville, relationship between the region’s enrich the culture,” Fess says.
multiculturalism and inclusion diversity and the presence of the “We get to experience firsthand
have become important quality University of Arkansas as well the value of diversity every day
of life amenities for attracting as major corporations, such as working with both the Latino
relocating businesses and talent Tyson Foods, J.B. Hunt motor and non-Latino communities
and stimulating growth. freight carrier, Pinnacle Foods [at Univision]. We work with
and Superior Industries, maker non-Latino community leaders
TALENT ATTRACTION of cast aluminum wheels, as a for advertising, local events, and
reason for the region’s growth. other community interests and
“If this area was not as we work hard to be a bridge to
multicultural as it is, I would “When you have a Research 1 connect Latinos and non-Latinos
not be here,” says Javier Reyes, university ... and when you have together. Bringing these groups
provost and vice chancellor for one of the largest corporations together is powerful and brings
academic affairs at the University in the world, people say you’re energy and new perspective to
of Arkansas. “I’m originally from going to have a lot of diversity,” everyone involved.”
Mexico, but I received my Ph.D Reyes says. “But I like to turn
from Texas A&M University. that around and say I think this Fess says the Fayetteville
When I entered the job market, university and these companies Chamber of Commerce is
I came to visit Fayetteville for a are so successful because the a prime example of that
position as an assistant professor culture of diversity is here.” cross-cultural collaboration,
in economics. I was amazed at the partnering with Univision to
multicultural diversity that exists VALUE OF DIVERSITY sponsor the Northwest Arkansas
in this area. It’s not just important Hispanic Heritage Festival, a
As a business leader, Greg multicultural festival focused
Fess, president, Pinnacle
Media/Univision Arkansas,
has experienced firsthand the

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