Page 11 - What is Blast Soccer
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BRAND:
A brand is defined as the logo or image associated with a product of service. When it comes to a youth soccer club, a clubs “brand” mirrors the culture that is created from the many memories and experiences that take place on, but mostly off the field. Everyone in the club is part of shaping a clubs brand. Everyone is part of creating a clubs culture.
It is not something you can simply stamp into place.
CULTURE
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