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FORWARD MOTION | Issue 1 5



The History of NEW PRODUCT NEWS
New Website Shopping Carts

for P&H Part 1


by Editor Let's Get Rolling
Sylvan Goldman had a problem. As was
According to our web design firm,
customary for grocery stores in 1936, his
WebLoft, our website has gotten outdated
and has become very difficult to maintain, Standard/Piggly Wiggly locations in
Oklahoma City supplied shoppers with a
and impossible to update. So we are
small wooden or wire basket for them to
looking to the future of a possible new carry as they wandered up and down the
website for P&H.
aisles. Once the basket got too heavy, AUTOREMIND TRAVELATOR
The website works for the present, and will though, customers headed for the check- For the two people in the company who may not have
probably continue to work on the same out line, a situation Goldman wanted to heard, P&H recently introduced a new dual colored
level that it currently does, so we don’t avoid. To keep them buying, Goldman was brake for the CAS958 wheels.
need to worry that we will be without a determined to figure out a way to make
website. heavy baskets more manageable.

For those people who deal with our
customers, it would be great if we could One night, he happened to look at a
wooden folding chair and inspiration
try to find out if they actually ever visit our
struck.
site, and when they do go there, what they
are normally trying to do on our site. Are
they browsing through products? Would He placed one shopping basket on the seat
they like the ability to be able to actually and another under the chair, then
purchase products on our website? envisioned wheels on the legs, and a
handle on the back. He was on to
Any and all ideas for the new site are something. It took a few months of
welcome and would be appreciated. tinkering, but Goldman eventually settled TPM Conference in Long Beach
Technology has changed at a rapid pace, on a design that was convenient and TPM is the must-attend annual spring briefing and
and websites are changing too. If we are
flexible. To use a cart, you took a folded- networking gathering for the trans-Pacific and global
forced to do something new, let’s try to up frame from a row of them stacked side- container shipping community. Held annually in early
have a site that will best serve our business by-side. In their folded form, they were March in Long Beach at the heart of the LA-Long Beach
well into the future, and give our only about 5” wide, so storage space was trade gateway, TPM is in its 14th year and is attended by
customers a reason to keep going back minimal — a factor Goldman knew would 2,000 of the world’s most senior international logistics
professionals.
there.
come into play for his invention to be
accepted in other stores. Once unfolded,
the shopper would grab two baskets and
place them in two holders on the frame -
Outlook Bright one above and one below. When they
were done shopping, the check-out girl
simply put both baskets on the counter
for 2014 and rang everything up.

Contributed by: Don Chen Unfortunately, the big debut of his big
TPM Conference 2014
invention was a great big flop.
Don, who recently attended the annual TPM
conference in Long Beach, California for
logistics professionals, said that he is happy To be continued next month . . . . . .
to report that “according to the experts” the Who has the worst flat spot?

forecast for the global economy is extremely Turns out that skateboarders may have the worst
positive. flatspot issues out there. Some common skateboarding
moves, like “power sliding contribute significantly to
skateboard wheel flatspot.




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