Page 6 - Business Plan

- TV ads
- Internet ads
- social media
- content marketing
- email marketing

Let our customers know us! Good relationships are built on trust. We will
compete based on value! Most choose the service provider that offers the
greatest value for their money. Tempt customers with incentives! Customers
who've had positive experiences with our company's services in the past will
happily return. But tempting new customers requires making a special offer.
Keep in touch! It costs considerably less to keep a customer than to win a new
one, so it's smart for us to maintain a campaign to upsell or resell existing
customers.

SWOT Analysis

Strengths

Lower overhead costs, a better product, and a competitive pricing model.

Weaknesses

Strong competition from coding bootcamps who have been around for many years.
Lack of funding and inadequate commercial space.

Opportunities

The rise of the machines: The Future has Lots of Robots, Few Jobs for Humans.
Due to this displaced workers will be looking for a way to learn how to code in order
to become employable. Coding has become a core skill that bolsters a candidate’s
chances of commanding a high salary. Burning Glass researchers found that jobs
that require coding skills pay up to $22,000 per year more, on average. “For students
looking to increase their potential income, few other skills open the door to as many
well-paying careers,” they write in the report. Nearly half (49%) of all jobs that pay
more than $58,000 require some coding skills, according to their analysis.

Threats

It’s just a matter of time before the rapid advance of technology makes most of
today’s workers obsolete with ever-smarter machines replacing teachers, drivers,
travel agents, interpreters and a slew of other occupations. These misplaced
workers will have to retrain themselves for the Digital Workplace. Codewithsharen
LLC mission is to be there to assist individuals with their transition.

BUSINESS PLAN - CONFIDENTIAL 6 / 7