Page 17 - EXTERNAL Service Offer overview for distributor use 3.0_Float

Your customers & your website:

What

are they expecting to see

1) Website design familiarity
There are no ‘rules’ to dictate how you should design your site – this is part of your brand identity and a
point of differentiation. That said. there are ‘basic design norms’ for websites which are followed by most
web designers – the reason being that it minimises the time needed by the site visitor to find what he/she
is looking for. Fast and easy navigation are fundamental for a positive customer experience.

Generic webpage design for commerce

2) Information viewable on mobile devices
Mobile technology is increasingly being used within work situations - this
requires your web designer to make web pages render well on a variety of
devices and window or screen sizes. Plus, there is the option to create a
dedicated mobile application.

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