Page 21 - EXTERNAL Service Offer overview for distributor use 3.0_Float

Developing your website:

Guiding Recommendations

 Decide your level of presence (your ambition!)

 Draw up a web development plan

 Decide the people to set up and maintain your website / webshop

 Define site features and functionality

 Decide website design

 Give your customer a consistent ‘experience’ across channels and devices

 Engage suppliers to support your site

 Use merchandising to assist sales conversion

 Ensure visitors can find what they are looking for

 Ensure visitors can act on your information simply and intuitively

 Market your site

 Use your web platform to spearhead your sales and maketing efforts

 Protect yourself legally

 The site launch is only the beginning!

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