Page 26 - EXTERNAL Service Offer overview for distributor use 3.0_Float

Advantages
- It will extend the reach of your brand to those visiting sandvik.coromant.com
- By having presence on the Sandvik Coromant website, you can demonstrate the clear connection your
business has with Sandvik Coromant
- You can highlight the strengths and capabilities of your business
- You can have a degree of web presence where limitations in resource & know how are preventing
development of your own web environment
- Sandvik Coromant can provide you with web traffic statistics to your page

GUIDELINES AND RECOMMENDATIONS

In order to provide a positive user experience, there needs to be consistency in the content and layout of
the Approved Partner Listing pages. Therefore, a Template is provided which allows you to provide
information about your business for a number of key subject areas.

GUIDELINES
1. You/your business is responsible for ownership and maintenance of your page content (handled via
communication with your Sandvik Coromant Marketing Contact)
2. Specific naming of, or references to supplier brands other than Sandvik Coromant is not permitted
3. Ensure your images are of sufficient quality (content, resolution, free of distortion)
4. The final decision on your Approved Partner Listing web page style, content and publication rests with
Sandvik Coromant
5 URL links to external website locations are permitted, but only to those owned by you
6 Sandvik Coromant acts as a publisher and advisor to your content. Responsibility is not taken for
content creation on your behalf
7 Logotypes not owned by you cannot be accepted

RECOMMENDATIONS
a) All content (words and images) should be consitent with your existing brand identity
b) Avoid any content which is likely to become quickly out of date
c) Less is more. Win visitors’ attention with the quality and impact of your content, not the quantity of it.
This includes minimising word count.
d) Focus on your value offer and points of difference in the marketplace: technical competence,
experience, industry skills, delivery, stock etc. You know these better than us, so shout about them!
e) Visit the Approved Partner Listing page on a regular basis to ensure everything remains up to date
f) Include Approved Partner Listing in your marketing activities -e.g. use it to promote upcoming events
with Sandvik Coromant, product launches etc

Request Process
a) Complete the ‘Approved Partner Listing Request Form’
b) Prepare the content required by the Tempate and return to your Sandvik Coromant Marketing Contact
c) Sandvik Coromant checks and prepares content
d) Final approval given by you
e) Approved Partner Listing entry published

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