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determines the measure and quality of their faith. It is
the faith that leads them to do things the way they are
doing them now. They philosophy is simple, if you care
about the people that do the work, they will care about
the work they do.
Hope
Innovation says that a new or better way is possible. That
is exactly what is implied by hope. To believe, that what
is needed can be achieved and that processes, systems
and conditions can be improved.
Kids doing their homework at the Computer Centre. Love
Love is working towards the unwarranted benevolence
accredited as well, Fairtrade premiums from the sale of of another human being. That is exactly why we do
all Fairtrade wines are channelled via a non-profit business and farm with methods that are sustainable
Adama Foundation, which supports the social projects over the long term.
on the farm.
The projects include an old-age home that ensures
that the older generations from the farm have a safe place
to gather and socialise. The Bo-vlei Community Centre
is the pride of the farm, it has a crèche with teachers
who are from the farm, after school support for the older
children, which a library and computer centre.
They also have a clinic where a full time health worker
is on duty, daily. It doesn’t just end there, they also
have buses for children who attend school in the nearby
wellington, housing for those who cannot be housed on
the farm, bursaries for learners who would like to go to The kids from Bovlei Pre-School.
college or university, a choir, ladies club, youth club,
karate, the list is endless. The Adama multi-ownership transformational projects
is one of the most successful transformational projects
in the South African wine industry. The company has
a strong believe in their employees and deliver high
quality products as a result.
Bosman Adama strives to be a progressive vine and wine
business, owned by families improving the quality of
lives of those involved, and from what I saw on the farm
that day, they are definitely succeeding in doing so.
In a time when so many horrific
stories are coming from our farms, I hope
that the Bosman Adam principles and model
The Bovlei Community Centre Library. of farming is contagious and spreads not only
to the farms in the wine industry but all those
Further education is encouraged at the farm, not only are in the agricultural sector.
the children encouraged to study, employees are regularly
upskilled into better opportunities in the business. The
Bosman family understands that the employees are their
most important asset and by empowering the employees,
they are not only investing in the person but also in the
business, the employees are now highly skilled and are
passionate about not only their work, but about each
other.
Bosman Adama have core values, which are based on
the credo: Fides Spes et Amor meaning Faith, Hope and
Love.
Faith
The past and the experience that they have gained
Die Plaaswerker | The Farm Worker 19