Page 16 - Adventist Healthcare Annual Report 2020
P. 16
Swaddle program
launch
TM
Australian first Swaddle
San Baby Bundle
In January 2020, the San and Australia’s largest not- for-profit health fund HCF, announced an innovative collaboration – a comprehensive private maternity package with no out-of-pocket costs for patients. Branded Swaddle, the package gives expectant mothers with eligible HCF cover access to all the typical services expected during pregnancy and delivery with their choice of participating obstetrician at no additional cost. It includes ultrasounds, pathology, theatre and anaesthetist if required, postnatal maternity ward care, paediatrician and special care nursery if necessary.
This pioneering collaboration involved a large
group of obstetricians, paediatricians, anaesthetists, diagnostic providers and San staff who partnered with the HCF team over many months to create a unique product with exciting benefits for maternity patients.
Swaddle has been well received by families looking for affordable private maternity care, with obstetric booking numbers increasing throughout 2020.
Instagram and
Facebook launched
To coincide with the launch of Swaddle, Sydney Adventist Hospital launched its own Instagram platform @san.babies to provide another opportunity to further promote maternity education and activities.
Sydney Adventist Hospital’s Facebook page was launched shortly afterwards and focuses on hospital-wide activities and achievements.
Both social media platforms continue to grow in engagement and followers.
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