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TRENDS
Specialty Coffee is Opportunity to Reach
Younger Consumers and Women
• Consumers under 45 are primary drinkers of flavored
specialty beverages
• 35% of iGen consumers have purchased a hot specialty
coffee in the past 3 months
Which of the following would you like to see offered
at convenience stores?
Flavored Syrups
Seasonal coffee beverages (eg…
More espresso-based beverages (eg…
A coffee loyalty program
Flavored Hot Coffees (ie the roast itself…
0% 50%
Women Men
iGen are those born between 1995 and 2007 Source: Mintel’s Convenience Store Foodservice Report March 2017
