Page 9 - UPOURIA Racetrac FINAL

TRENDS

% of Operators that menu Maple

(all Menus, all items)

9.0%

8.0% 7.7%
7.0%
6.0% 5.4%

5.0% *Maple is being called the
4.0% next Pumpkin Spice.
3.0%
2.0% *It hits the trends of being
comforting and nostalgic
1.0%

0.0%
Q4-2012 Q4-2013 Q4-2014 Q4-2015 Q4-2016 Q4-2017

% of Operators that menu Chai

(all Menus, all items)

6.0%

5.0% 4.0% 5.2%

4.0%

3.0% • On trend: consumers are more adventurous and
enjoy exploring flavors from other countries
2.0% • There are 219 menu mentions of Chai in Lattes
and those are up 2.8% over previous year
1.0%

0.0%
Q4-2012 Q4-2013 Q4-2014 Q4-2015 Q4-2016 Q4-2017