Page 26 - Relaunch Issue

WPW! COVER WPW! COVER

WP: Avantgarde by ER, why did
you venture into this and how
has it been?

IB: It has always been a dream of
mine to dress and style brides. I re-
ally enjoy fashion and it was really a
no-brainer to add this to the business
as it synced perfectly with the major-
ity of the kind of clients we had.

WP: How do you cope with run-
ning 3 services for a bride know-
ing that one is still a struggle for
many considering the “touchy”
nature of brides?

IB: A calm disposition is needed to
deal with any client and this is one
of my mantras.

WP: Should we expect for servic-
es from the Elizabeth R Empire?

IB: We have a lot of plans in the
pipeline; you’d have to keep your
eyes and ears out.

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