Page 56 - BUKU PROGRAM_ iMAACs

International MAAC Symposium 2019
Politeknik Sultan Mizan Zainal Abidin, Terengganu, Malaysia. 25-26 September 2019

[ID 159]

The Idea of Rosella utilization as Batik Eco-Print for Sustaining Culture Heritage and Elevating
the Economic of Community in Indonesia

Ristani Widya Inti, Nanda Trio Santoso, Eva Wany
Universitas Wijaya Kusuma Surabaya
Abstract. Batik, as the Masterpieces of the Oral and Intangible Heritage of Humanity, has been
developing through some variation on its motive and characteristic. Its development cannot be
separated from the essential part of Batik production, which is printing. In the cutting edge era, where
more and more people attempt to utilise the machine and low-cost Ink but unfriendly environment.
Rosella or Hibiscus sabdariffa has been known and abundantly cultivated in Indonesia since it has many
benefits. Nonetheless, the utilisation of this magic flower limited only to the variation of beverage. The
fact of Roselle’s overproduction in some part of Indonesia, it has initiated to make an innovation of
Roselle as the material of Ink for Eco-printing in the Production of Batik. Through this idea, low-cost
Batik can be made, and the economy of a community might be elevated.

[ID PD1001]
VITA-SPREAD - VitAto Based Healthy Bread Spread

Aznida wati Binti Abdul Ghani 1, a , Nurul Aseaking Binti Ismail 2, b
1,2 Department Of Commerce, Politeknik Hulu Terengganu,, 21700 Kuala Berang, Terengganu,
Malaysia
b
E-mail : aznida@pht.edu.my, aseaking@pht.edu.my
a
Abstract. VitAto sweet potato, which is known scientifically as "Ipomea Batatas" comes from sweet
potato family, not only full of fiber but also rich in vitamins and minerals. However, the use of this plant
is rarely varied. The idea to produce VITA-SPREAD, a natural based breadspread product that contains
70 percent of vitAto sweet potato arouses while considering the high potential of this crop to be
commercialized. The objectives of this study are to identify the market potential of VITA-SPREAD
products and to determine the level of community readiness for new sweet potato based products. The
study was carried out descriptively using questionnaires which was distributed to 50 respondents in
Kuala Berang that have been selected randomly. The findings of this study show that respondents tend
to believe that vitAto sweet potatos are capable to be used as a main ingredient in producing nutritious
foods and vitAto based poducts have the potential to be commercialized. Respondents indicated positive
feedback in which they were ready to try new innovation of vitAto based product. In conclusion, the
community's tendency towards a healthy diet based on natural ingredients made it possible for vitAto
based products, especially VITA-SPREAD to be marketed and commercialized.

Keywords: Healthy spread, vitAto spread, vitAto based product

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