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                                                                                      VIDA BREAD

                                                                    BRAZILIAN BAKERY COMES TO TOWN




                                                                      hanks to Carla Guimaraes, Brazilian pão de queijo (pown deh kay-
                                                                  Tzho) has arrived in Ashland. A native of Minas Gerais (the Brazilian
                                                                  state considered the heart of Brazilian cuisine and the birthplace of pão
                                                                  de queijo) Carla moved to the U.S. several years ago. As an artist, an
                                                                  accomplished cook, and the mother of two, she brought with her a dedi-
                                                                  cation to delicious, healthful eating. She also brought her unusually good
                                                                  interpretation of this tasty treat, which she once sold in her bakery in
                                                                  Brazil. Pão de queijo (translated “cheese bread”), is not a loaf bread, nor
                                                                  is it a cracker or flatbread, but a unique wheat-free product made with
                                                                  cassava, a tuberous tropical native plant and a Brazilian staple. Indigenous
                                                                  people created this bread that was later adopted by cattle ranchers who
                                                                  had plenty of milk and cheese, but almost no wheat.

                                                                  VIDA Baking (vida means life) features the original bread in a variety of
                                                                  shapes and flavors, including bagels, focaccias, bread sticks, and crou-
                                                                  tons, among others.

                                                                  For the sweet tooth, she also developed a line of pastries including muf-
                                                                  fins, tarts, cookies, and a favorite, pistachio brownie, all gluten-free. She
                                                                  created her own mixes of flour varieties from oat, rice, chick pea, and
                                                                  cassava, and uses organic products as much as possible.

                                                                  VIDA Baking opened in early February and has been well accepted and
                                                                  supported by the community. She has since added breakfast, offering
                                                                  few specialty items like Brazilian Nut Waffle, Banana Chia Pancake, and
                                                                  more.
                                                                  VIDA Baking Co.
                                                                  149 N Pioneer St, Ashland


    30   www.southernoregonmagazine.com | spring 2021
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