Page 38 - Las Vegas Golf & Leisure Magazine Winter 2022
P. 38

IN THE BIZ




        reality, and we knew we had to do something. It was either
        going to be weeds or a golf course. It was our choice.”

        So Moelis and six others formed a board and started knock-
        ing on doors, hoping to raise money. They thought it was
        going to be a tough ask simply because they realized the
        amount of money needed would be substantial. But, in short
        order, they succeeded beyond their wildest dreams.

        “We formed a 501c3 and wound up raising about $2.4 mil-
        lion,” Moelis says. “We had a lot of it raised quickly in
        January. People just didn’t want to see this go away, and we
        all made sure it didn’t.” With the money-raising effort, the   BEFORE
                                                                     AFTER
        next step was finding the right partner to help breathe new
        life into the golf course.




        Enter Elite Golf Management.

        Based in Las Vegas, Elite Golf manages 13 golf courses in
        five states. This, however, would prove to be their biggest
        undertaking and one they are very proud of. “It was pretty
        bad,” Derrick Hunter, vice president of operations for Elite
        Golf, says of the course conditions when Elite first stepped
        on site. “The biggest thing for us was this was going to take
        money, labor, and time to make it right. There were hun-
        dreds of sprinklers that needed to be replaced. There was
        a well that was no longer operable. No well means no water
        and no water means no grass. The biggest thing we saw was
        there was just no grass.” No grass on a golf course? Doesn’t
        sound promising. “It certainly wasn’t pretty,” Hunter says.
        “We had to re-sod two greens completely, re-establish a
        Bermuda grass base during the summer months, and we
        put 60,000 pounds of rye grass on the course in October for
        overseeding. It was just literally dirt. We put in 150 sprin-
        klers and had to repair some of the irrigation lines as well as
        get the well up and running.”

        The effort wasn’t lost on the people who put up the money to   BEFORE
        help bring the course back to life.                          AFTER

        When Elite Golf was brought on board, Hunter wasn’t sure
        what type of reception to expect.
        “It’s just an unbelievable story,” according to Hunter. “Seven
        guys who live in the community said ‘This is our home, we
        aren’t going to let it go away.’ Those seven guys rallied the
        troops. They knocked on doors and started getting people
        interested. When we first met with them on November 1 of
        2020, they had 300 people on the driving range listening to
        what we had planned. Keith Flatt (Chief Executive Officer

    36  LAS VEGAS GOLF & LEISURE       WINTER 2022                                      www.lasvegasgolfandleisure.com
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