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OUT OF STATE


                                                                     INROADS




                                                                     While the Northern region of
                                                                     the Willamette  Valley,  outside
                                                                     of  Portland, has long been  the
                                                                     Grand Poohbah of the Oregon
                                                                     wine industry, other regions are
                                                                     making steady gains. Many of the
                                                                     Willamette’s Pinots have been
                                                                     closely compared to Burgundy
                                                                     given the similar climatic condi-
                                                                     tions in which they are produced.
                                                                     French investors, such as the
                                                                     Drouhins, the noted Burgundian
                                                                     family who established their
                                                                     winery in the  Willamette in
                                                                     1987, have  long  been  drawn to
                                                                     the  region. In  addition, because
                                                                     of global  warming and afford-
                                                                     able land, California investors
                                                                     and wineries  have  been  buying
                                                                     land and wineries at a brisk pace.
                                                                     They have often been accused of
                                                                     sometimes emulating their home
                                                                     state’s bigger structure and style
                                                                     with their  new  Oregon  winery
                                                                     acquisitions. However, Boskov
                                                                     sees  California investment in
                                                                     the state’s vineyards in a positive
                                                                     light. “The Californians who have
                                                                     purchased vineyards or wineries
                                                                     in the state are here because they
                                                                     are interested in making Oregon
                                                                     Pinot Noir [that is] not a clone of
                                                                     the Californian  style. They have
                                                                     adapted very well into the local
                                                                     winemaking communities and
                                                                     share insights and their research
                                                                     freely, and they bring a great deal
                                                                     of infrastructure and investment
                                                                     to our winemakers.”

                                                                     Keller, not surprisingly, begs  to
                                                                     differ, noting, “Some of the larger
                                                                     producers from California are
                                                                     going with more of a bulk wine
                                                                     approach, and I am concerned
                                                                     that this could impact the percep-
                                                                     tion of Oregon Pinot Noir from a
                                                                     consumer viewpoint.”


         541  899 -1770   www.bellau.com   170 West California St., Jacksonville, OR


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