Page 55 - Southern Oregon Magazine Fall 2018

the business still holds true each day as the family works together: tell feeling extends to their customers. “Customers become like family,”
the truth, deliver great work, and do your best to exceed customer says Ron, bringing both their treasured family heirlooms and their new
expectations. dreams for a special piece of jewelry to Gold and Gems. Whether for
repair, redesign, or for something completely new, Gold and Gems
Their team, says Ron, aims to deliver excellence every time. Goldsmith puts their family reputation behind every piece of work they do.
Jason Williams is a “key player” for Gold and Gems, delivering impec-
cable work to their customers. “He’s immensely talented,” says Ron, “What brings people in is good old-fashioned word of mouth,” says
“and as nice a guy as you’ll ever meet.” Of his daughter Lisa, Ron says Ron, who considers the trust their customers put in their work as the
proudly, “Lisa is probably the most talented artist I know. She passed best kind of advertising there is. Their location in Ashland has become
me up years ago.” a thriving hub for both the community and the tourists who now con-
sider it an essential stop while visiting the area.
In such a close-knit family business, it’s only natural that the family

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