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Graphic language
Examples of how we use our graphic devices
example
When using these graphic devices please note these are meant to support and enhance our creative but never overshadow it.
example
Transparency can be used to soften the rigidity of the boxes. A crop ensures interesting layouts whilst allowing the text to be heroed
example
Using the bronze circle softens the creative and adds warmth to the layouts. This is also a device used to create a sense of place, mapping land in a traditional topographical sense
example
Despite its size this sits comfortably within the layout - please notice the balance between graphic devices and colour
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This LandTM Brand Guidelines DEC 2017. V1
