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Colour palette
No graphic palette is complete without the fundamentals of typography and colour. These elements alongside graphic devices build a layered look, make a concise story and create a narrative.
primary set
Charcoal
Pantone 426C CMYK 94.77.53.94 RGB 37.40.42
HEX 25282A
secondary colours
Berry
Pantone 534C CMYK 95.74.7.44 RGB 27.54.93 HEX 1B365D
Fire
Pantone 166C CMYK 0.76.100.0 RGB 227.82.5 HEX E35205
Wall Gray
Pantone Cool Gray 2C CMYK 5.3.5.11
RGB 208.208.206 HEX D0D0CE
Green Fresh
Pantone 326C CMYK 81.0.39.0 RGB 0.178.169 HEX 00B2A9
Sea Fresh
Pantone 2726C CMYK 81.70.0.0 RGB 208.208.206 HEX D0D0CE
White
accent colour
Cozy
Pantone 873C CMYK 0.29.54.50 RGB 134.109.75 HEX 866D4B
Fuschia
Pantone 219C CMYK 1.92.4.0 RGB 218.24.132 HEX DA1884
Sunshine
Pantone 129C CMYK 0.11.78.0 RGB 243.208.62 HEX F3D03E
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This LandTM Brand Guidelines DEC 2017. V1
