Page 23 - SS Magazine - Digital

FROM TRADITIONAL T O ON-TREND

ALEX S TRATKOTTER // FLORALS AND FLO S S

Florals and Floss began as a creative outlet, turned something more contemporary really appealed
business, after my son turned 2. For the last 10 to me. I ordered an embroidery kit online and
years I’ve been working as an artist focusing on instantly fell in love with the textures and the
painting, but as my son got older I wasn’t finding slow, patient process of embroidery. It wasn’t long
the time to pick up a paintbrush. Embroidery is before I started creating my own patterns, and
making a huge comeback and the idea of taking now only nine months later I have a wonderful
such a traditional art form and transforming it into little business and teach embroidery workshops.

Describe your creative process.
My creative process is all about inspiration, and
since my embroidery is based on nature there’s
an abundance of inspiration all around me. It
can be as simple as looking up photos of flowers
and nature online or in a book, or heading out to
the river valley for a walk. I take a lot of photos
of flowers and make a lot of sketches, which
turns into a pattern, and transforms into an
embroidered hoop.

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