Page 26 - English 8

English for Tourism & Hospitality (108) by Prof. Adel AlSheikh 2020/2021

Ten commandments of good tour guidance

1. Always Stick To The Itinerary
This may seem obvious, but it is still important. People have paid
for certain things and expect to see/experience them. While it is fun
to go off the beaten track occasionally to do something extra, this
should never be at the expense of what is included. An itinerary is a
kind of contract between passenger and operator and the guide
should not deviate from it for personal glory (or greed). If - as often
happens - you cannot get to one cathedral or castle because of
closure or circumstance, get to another instead.

2. Apologize Rather Than Explain
If things go wrong - and they will - a simple apology is far better
than a convoluted explanation, which ends up sounding liking an
unconvincing excuse. Admitting that things have gone wrong and
acknowledging peoples' disappointment over a poor hotel/meal/visit
is the first step to rectifying the problem and winning back
credibility. Explanations can come later.

3. Support Your Driver
The most important relationship on a tour is between the driver and
guide and they should be seen to be getting along - even if they hate
each other. People soon pick up on tension - and they usually side
with the driver. So support him (or her) in public, save the
bollocking for private.

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