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JUDGES
Phil Stoll
THE WEEKLY
LIVESTOCK REPORTER
Springtown, Texas
service@weeklylivestock.com
Phil Stoll found his place in the livestock advertising
world very early in life. He joined the staff of the Week-
ly Livestock Reporter in 1976 and today is the general
manager and owner. Stoll’s first role with the Fort Worth,
TX based publication was that of field representative.
He soon became the leader of the sales team and
under his guidance, the paper grew from a mom and
pop publication to a regionally recognized publication.
He became general manager in 1994 and inherited
the Weekly Livestock Reporter from owner Rosemary
Gouldy in December of 2002. Phil was raised in south-
west Oklahoma and was 1974 graduate of Oklahoma
State University (OSU), where he was a member of the
livestock judging team. He was introduced to the pure-
bred cattle marketing world in 1971, while at OSU by Ken
Holloway, American Cattle Services. Stoll would be one
of the first part-time brush hands for Holloway that would
later impact the beef industry. Prior to joining the Weekly
Livestock Reporter, he was a field man for the Charolais
Banner in the southeast. He and wife, Sandra reside in
Springtown, Texas at their ranch, named Bull Central and
they re-merchandise 100 to 150 bulls a year. Stoll also
has a trucking business and operates Highway Guardrail
Co, that sells used highway guard rails to ranches and
feedlots for corrals. He is also the chairman of the Fort
Worth Livestock Exposition Commercial Female Sale
and oversees the group’s scholarship program to young
people involved in agriculture. He has also received the
OSU Animal Science Graduate of Distinction honor.
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