Page 42 - 10 Most Promising UX/UI Designing Companies in India 2019

6 UX Rules Tech Startups

Need To Master

nyone who’s familiar with best practices in design fields knows how important it is to
commit time and resources to UX development. How people feel when they use your
AUI has a significant effect on the actions they take and the opinions they form, which
of course affects conversions, profits, and overall business success.
But tech startups tend to spring up almost from nowhere, fueled by programmers who may
not have a great understanding of the importance of front-end polish. That’s how you end
up with UX designs that confuse, infuriate, and ultimately raise more questions than they
answer.

While there are countless UX rules you could reasonably identify, we’re going to pick out
the 6 we think are the most important for tech startups to recognize as early as possible in
the development process (or even preceding it). Let’s get started.

Rule 1: Drop the Vanity Designs

Your back-end tech ideas may be wholly revolutionary, but it doesn’t mean that any design
you come up with is automatically fit for purpose. The only opinions that really matter
when it comes to UX are those of the users, and they don’t usually leave much room for
vanity design.
We consider this the very first rule for a startup to accept because it’s a tough thing to
confront. We all like to think we know best, even on topics slightly removed from our fields
of expertise— after all, UX is still basically part of software development, isn’t it? Surely
users just need to get used to the new design paradigm you’re offering them?

Rule 2: User Psychology is King

Marketers like to say that content is king, but that isn’t really true. User psychology is king.
Content is just one way of affecting it, and UX is another. In fact, top UX designers are
masters of psychology, carefully studying how and why users take particular actions.
Startups can easily get stuck in a rut when it comes to psychology, imagining one type
of end user and getting trapped by their perspective. People are more complex than
that. Users will vary in countless ways. You can’t account for them all, but you can do a
good deal of research and come up with general personas that cover most of your target
audience.

Rule 3: Keep It Simple

The best user experiences are streamlined, trimmed down for speed and efficiency. You
might think this simply calls for compressing images, using clear language, and avoiding
unnecessary data entry, but there’s almost always more to be done. Even if you think
you’ve stripped your design to its bare bones, chances are you can remove more.
When prototyping a UX, you should cast an eye over every single element — every image,
CTA, paragraph, button, or piece of styling — and ask “Is this really necessary?”. If you get
rid of it, does the end user lose anything of significance? Will they find it harder to achieve