Page 43 - 10 Most Promising UX/UI Designing Companies in India 2019

their goal, or like the site any less? If an element doesn’t justify its presence, scrap
it. Smooth out the friction.
A simple design is easier to demonstrate, understand, run, and maintain. And you can
always add something back in if it becomes clear that there’s a demand for it.
Rule 4: Maintain Consistency

Some layouts can be extremely confusing, with variable design elements and unclear
contextual clues— and confusion leads to anger and irritation that pushes users away.
That’s why making your UX design consistent across every aspect of the project is
essential.

This ties back to rule 1 in that playing with basic structures for no good reason is ill-
advised. Think about basic visual elements like icons. We don’t really pay that much
attention to them when they’re used correctly, but they glaringly stand out when they’re
used poorly.
Rule 5: Never Stop Iterating

You don’t create a final UX design in one fell swoop. It takes time to go through all the
stages — coming up with ideas, prototyping them, testing the prototypes — but even
then you’re not done. You’ll certainly have missed things, and you’ll need to keep
repeating the process if you want to make your work as good as it can be.

If anyone ever asks the question “Didn’t we already figure out the UX stuff?”, they
haven’t been paying attention to this. The most valuable information and feedback often
don’t become available until late in the day, and good enough isn’t really good enough
in the long run.
Rule 6: Use Real Copy

At some point in UX design history, someone decided that creating layouts and
populating them with fake text (usually Lorem Ipsum) was a good idea. It really isn’t,
and the sooner you get out of the habit of using empty copy, the better off you’ll be.

At the very least, this is because text is a core component of UX. It steers people away
from certain areas and towards others, and has a knock-on effect on how the rest
of the interface is perceived. If you leave it until the last minute, you’ll not only miss
that effect— you’ll also miss numerous opportunities to subject your real copy to real
testing.
UX can seem like a distant concern for a tech startup focusing on functionality and
scaling, but where there’s software of any kind, there’s a demand for great UX that
cannot be overlooked.
Get these 6 rules drilled into your mind as early as possible, and you’ll have an easier
time producing designs that communicate value and keep customers happy.