Page 12 - 10 Most Inventive Interior Design Startups 2019

Ajanta Dube
Co-Founder The colour of the logo is associated “
with warmth, optimism, clarity,
confidence and cheerfulness and
TDC hopes to instil the same in every Our firm, The
project.
Design Charrette,
Exceptionally Intellectual Force
is a place where
The journey of the Co-Founders
started from NIT Bhopal where everyone who is
they studied Architecture together. part of the project
After graduation, they all set out to
different fields of Architecture to is a contributor
acquire the skills that’d be required to
run a firm. While Sakshi and Apurva and mutual author
pursued Advance Construction of the design.
Management from NICMAR
Pune; Astha studied Architectural
Conservation from SPA Bhopal and “
Ajanta commenced working in the
Design Cell of L&T Mumbai where she
continued for the next three years. achieve the best out of the other two.
Consequently Sakshi worked at Space
Matrix Design Consultants Bangalore, To plan the project in the most
Apurva joined Vestian Global productive way, they charrette before
Workplace Services Bangalore and a project with all the parties involved.
Astha was employed with Chhatrapati When all the possible hurdles are
Shivaji Maharaj Vastu Sangrahalaya put on the table at once, it becomes
Mumbai. easier to proactively have a strategy
to mitigate them. With minimum
Equipped with understanding of the surprises, the outcome can be the
Astha Khare construction industry, site works
Co-Founder most efficient.
and intricate design detailing that’s
required for a satisfactory final Thinking outside the Box
product, this experienced set of
Architects, Project Managers and Every project has an array of its
Conservationist founded ‘The Design own requirements and problems;
Charrette’ or TDC on 3 June 2017. designing is finding solutions for them
rd
The varied set of skills helped them in that stitch well together and also are
understanding the complete process aesthetically appealing.
of design. In one of the projects, the client

The Iron needed a conference room and
Triangle a training room apart from other
requirements but due to space
The biggest constraints, providing both was not
challenge feasible. TDC worked out a solution
while starting with convertible tables. The tables
any project is were designed in a way that they
working out serve as a conference table when
the “Iron Triangle” or the “Triple joined together and if placed apart
Constraint”. The basic premise is that fulfil the requirement of a training
there are three main factors (time, room.
cost and quality) in all decisions. One
can have or control only two of them. Similarly in another project, the
It becomes essential to determine the client wanted the reception to be
priority of the stakeholder and work luxuriously grand. Since the budget
towards it, while also making sure to was limited it was not viable to have